Business Spotlight
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August 26, 2020
Sara’s Appliances
Before opening Sara’s Appliances on South 13th Street in May of 2016, Elpidio Godinez was selling and repairing appliances as a side-job. After eventually running out of space in his backyard, the Godinez family decided it was time to invest more time and energy into what Elpidio had started. They made the leap and moved into their current storefront, located just south of West Dakota Avenue in the Crisol Corridor.
According to Clarisa Godinez, Elpidio’s daughter and Operations Manager, her dad has always had an entrepreneurial spirit. “My siblings and I grew up in the 53215-zip code, a few blocks from where Sara’s Appliances is located today. We are immigrant, female, Latinx and family owned. Our community is part of our identity and we are determined and excited to continue to grow together.” The entire Godinez family is proud to be part of the Crisol Corridor community. Clarisa explains that they are “committed to [the] community and our collective impact. We want local businesses to know that we are willing and excited to build relationships and provide mutual support.”
Sara’s Appliances provides the community with a variety of home appliances; both new and used, appliance repair, cleaning supplies and even traditional Mexican household goods and cookware. Clarisa mentioned that, “one of our most popular items is actually laundry detergent” They sell to both consumers and even a few local restaurants and other businesses.
With the ever-changing business climate, Sara’s now offers curbside pick-up for household goods and cleaning supplies, as well as contactless payment. “We are also continuing to diversify our merchandise and expanding our parts & repairs department,” Clarisa announced.
The family’s goal has been, and will continue to be, providing the community with essential household and appliance goods. As noted by Clarisa, “we strive to support each person who comes through our door and are committed to providing them with the best service and customer care we can.”
Oh, and in case you were curious, Sara’s Appliances is named after Elpidio’s daughter Sarahi. The family wanted something that would be easily pronounced in both Latinx and American culture.
(414) 202-1310
2922 S. 13th Street Milwaukee, WI 53215
sarasappliances@gmail.com
